Fast&Up

Fast&Up is a Swiss nutrition brand that was launched amidst the Alps to introduce innovation in sports and active nutrition. We have taken upon ourselves, an ambitious target of providing high class, innovative, and intelligent nutrition to India. This includes people across the spectrum, right from elite athletes to people who simply enjoy embodying an active lifestyle and aspire to change their current lifestyle and pivot to a more active one to achieve their personal health goals.

With the recent upsurge of people switching to a dedicated healthy lifestyle, people now prefer an early morning run to an all-night party, and we deliver the nutrition the people require to bring about this change. After all, an active lifestyle cannot thrive in a body that is deprived of optimum nutrition.

Used across the globe, FastandUp is the brand of choice for several thousand amateur and professional sportspeople, as well as everyday people seeking to fulfill nutritional needs. We ensure that all our proprietary and patented products provide an excellent user experience that will result in enhanced performance.

Fast&Up firmly believes that active living is important for the wellbeing of an individual. It is commonly perceived that active living comes at the cost of a restricted lifestyle but we believe in making your daily nutrition a fun experience through tasty, effervescent and easy to use products. It is the nutritional product of choice for many, including National and International athletes in various sports such as Cricket, Soccer, Kabaddi, Cycling, and Athletics. Multiple products and batches are sent to the UK and tested by Informed-Sport/ Choice making it the preferred nutrition for elite athletes in the country.

Fast&Up is associated with the BCCI for the strategic supply of essential products to its various teams and all its bodies including the Indian International Team (Men and Women, ODI and TC). The brand also supplies nutrition products for IPL, Ranji Trophy Teams, IFLISL, Pro Volleyball League, TN Premier League, Pune FC, IBC Pro Boxing I league, Pro Kabaddi League and many more. FastandUp is a leading nutrition brand in the running space and is associated with some of the best events in the country.

In just four years since our inception, we are proud to state that FastandUp has become Indias #1 nutrition brand for runners and is also the official energy drink partner for India’s biggest runs: Tata Mumbai Marathon, Airtel Hyderabad Marathon, and many more. We work in tandem with some of the most elite athletes, coaches, celebrity nutritionists and physiotherapists in the country who possess immense insight on how to make active living an everyday ritual that can be an invigorating experience all round!

As a testament to the impact we have made in the nutritional world, we were voted by The Economic Times as the Best Health & Fitness Brand of 2019. Furthermore, the support of our brand ambassadors: celebrity nutritionist Pooja Makhija and Indian cricketer Mayank Agarwal have brought wide awareness to our intelligent nutrition so we could nourish and fuel the lives of people across India.

Furthermore, we are driven towards fueling a change that makes a difference to the world. We believe that lives are not improved by chance, but by active change, both inside and out. We initiated the Bottle For Change campaign that encouraged our consumers to reduce the escalating carbon (CO2) footprint by returning the used Fast&Up plastic tubes to us and then, we forward it to Bisleri International which recycle the waste and transform into different usable form.

Moreover, with the help of the venerable Major Surendra Poonia, VSM we initiated the 30-Day Sep Challenge which witness record entries from participants. In just the first week of the challenge, India clocked in 37,65,101 steps. In tandem with the Prime Minister’s Fit India Movement, we will continue to fuel the spirit of active living. Onwards and upwards!